Nonprofit World Articles: Fundraising

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Jan-Feb 2012

Turning the Direct Ask Into Gold*

Knaup, Sue

It may take more time, and a bit of courage, but it's the best way to garner funds.

Mar-Apr 2012

Corporate Partnerships for Nonprofits: A Match Made in Heaven?*

Thompson, Frederick G.

What you need to know about collaborating with for-profits

May-Jun 2012

How Much Money Should You Request in an E-Mail Campaign?

Warwick, Mal

What's a good first-time ask amount for an e-mail campaign?

May-Jun 2012

Numbers Needed: Five Reasons to Use Financial Data in Fundraising*

Scheuble, Holly

Are your accountants involved in your fundraising efforts? If not, you're missing a potent communication tool.

May-Jun 2012

How to Address the Funding Crisis? A Proven Option Lies Right Before Your Eyes

Burtch, Bruce

In changing times, look beyond your usual funding to embrace a new approach.

Jul-Aug 2012

The Value of a ZIP Code*

Sexauer, Michael and Mildred S. Myers

ZIP codes can help you choose cost-effective marketing targets. But be sure you use them the right way.

Sep-Oct 2012

Improve Your Special Events

Smialek, William

Success may require a change in strategy.

Nov-Dec 2012

The Power of Media Sponsorship

Morris, Deborah

You need to solicit ad space just as you solicit money. Here's how.

Jan-Feb 2011

How to Engage the Next Generation of Donors Now

Harris, Trista

Having many generations of donors ensures a pipeline of support for decades to come. Start thinking about that future today.

Jan-Feb 2011

Three Good Things: Creating Miracles in Fund Development

Oliver, Erika K.

When you take time to shift the energy, you'll be amazed what happens.


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