SR. DIRECTOR OF MARKETING AND ADVANCEMENT

Location: Birmingham, AL

Status: Full-time

Position Summary:Executes the overall direction and vision for Lifeline’s messaging & content. Communicates that vision and direction to the rest of the Marketing team and develops a strategic plan to move forward. Additionally, this position trains and hold their team accountable to fulfilling Lifeline’s mission through their work.

Responsibilities:

• To be a minister of the gospel of Jesus Christ to co-workers, clients and ministry partners 
• Overseeing overall functions and administration of the marketing team 
• Evaluates and develops a strategic plan for messaging and content 
• Communicates and directs each step of the overall marketing plan 
• Collects data analytics for internal use and department evaluation of strategies and approaches 
• Meet regularly with department/clients to form an outreach strategy that fits within the larger scope of Lifeline’s marketing plan  
• Helps identify key contacts to engage with Lifeline  
• Works to engage alumni families as well as prospective adoptive and foster families to further partner with Lifeline year-round 
• Maintains organizational Outlook messaging calendar 
• Researches demand for our products and services as well as others in the industry to determine best practices and best methods for communication 
• Evaluates requests for communications from other departments within the larger scope of Lifeline’s marketing plan 
• Develops marketing promotions and initiatives   
• Understands and develops budgets and finance, including expenditures, research and development appropriations, and ROI 
• Develops and manages advertising campaigns and PR 
• Builds brand awareness and position 
• Oversees marketing projects from start to finish 
• Oversees both digital and content marketing strategy and content marketing 
• Oversees our donor database management and our usage of the collected data for a response 
• Oversees planning and execution of podcasts  
• Manages and oversees other marketing and communication efforts as assigned by the Executive team. 

Secondary Responsibilities: 

• Assists with and attends agency sponsored events 
• Represents the agency in a professional manner in and away from the office 
• Maintains good working relationships with co-workers, including resolving all disputes in a Biblically prescribed fashion 
• Assists with social media, website development/editing and content development 
• Oversees stock of Lifeline printed promotional materials, distributing to staff and state offices, places orders as needed 
• Resolves disputes in a Biblically prescribed manner 
• Maintains a modest and professional demeanor in and away from the office 
• Other duties as assigned by the Executive team. 

Minimum Qualifications: 

• Bachelor’s degree (preferably in marketing, public relations or communications) with a minimum of 3 years’ experience in a professional environment. Agency or Church communications a plus. 
• Working knowledge in Adobe Creative Suite: Illustrator, InDesign, Photoshop, Dreamweaver, etc. a plus 
• Knowledge and appreciation for the creative and production process  
• Demonstrated ability to work collaboratively in a multi-department, multi-stakeholder environment where priorities and participation shift. 

Key Competencies: 

• Signs and upholds the Lifeline Employee Statement and the Statement of Faith 
• Agrees with the mission, vision, and values of the agency 
• Teamwork orientation 
• Problem solving 
• Organizational skills 
• Excellent Communication skills (verbal and written) 
• Embraces the shared culture of fundraising across the ministry 
• Cultivates and builds relationships 
• Practical judgement 
• Integrity 
• Flexibility 
• Self-starter 
• Sees fundraising within the context of wider ministry goals and strategies 
• Perseverance 

Work Environment: 

• Work is performed in a professional business office. Travel may be necessary from time-to-time, as well as attendance required for offsite meetings and appointments. 

APPLY TO LIFELINE

For More Information, Visit: lifelinechild.org/job-listing/marketing-director/