During challenging financial times, marketing seems to be the first thing on the chopping block because it is seen as a luxury, while programs and services are a necessity. On the surface, this makes sense. However, marketing and PR is vital to every facet of your organization and (if done right) can actually increase the capacity of your organization and make furthering your mission easier. How is this possible?
In this webinar, we will explore:
The relationship between marketing communications and organizational capacity (including fundraising).
Ways to help ensure marketing communications is not forgotten, even if staff positions are cut.
The most common mistakes nonprofit organizations make when it comes to marketing and public relations.
Strategies for improving your organizations message and brand.
Real things you can do TODAY (at no cost) to market your nonprofit organization and further its mission.
Learning Objectives:
At the end of this webinar, nonprofit agency decision-makers will be able to:
Get others on board: Explain to non-marketing staff, managers and board members why marketing/PR is vital to every
facet of their nonprofit’s mission.
Get their story straight: Guide their nonprofit organization through a communications and branding audit, resulting in a
roadmap for strengthening their message.
Get to work right away: Implement specific no-cost communications and marketing projects that will increase their
nonprofit ’s capacity.
Course Format
This course is the recording of a live webinar and contains the slides and full audio from the original presentation (including Q & A sessions). Only a reasonably current version of FlashPlayer is needed to run this recording (most computers already have this installed).
Hannah Brazee Gregory is a national leader in her field and has dedicated her career to developing best practices in marketing communications for nonprofit organizations and government agencies operating on limited budgets. She has written articles for national publications and presented many workshops on the art of nonprofit marketing and PR. Her background includes working as a communications specialist for Children's Mercy Hospital in Kansas City, where she was responsible for a number of marketing projects and won more than a dozen awards for her work. Prior to Children's Mercy, Hannah worked in the public relations department at the University of Kansas and also worked as a newspaper journalist and sports photojournalist. She first worked as a journalist at the age of 16, and has been embedded in the field of journalism and public relations ever since.
Hannah created the concept for Shoestring Creative Group (“the nonprofits’ agency”) while a student in the top-ranked William Allen White School of Journalism and Mass Communications at the University of Kansas. There, she received a scholarship based on her plans to create a business that would help provide top-notch marketing, advertising, PR and graphic design services to good causes. Hannah founded Shoestring Creative Group in 1999, based on her belief that nonprofits should have affordable services and should never rely on leftovers from ad agencies or struggle for attention at the bottom of client rosters. Her first client was the Midwest Center for Nonprofit Leadership. Since that time, she has devoted her career to serving and developing best practices in marketing communications for nonprofit organizations and has become a national advocate for the importance of marketing to all nonprofits' bottom lines. Under Hannah’s leadership, Shoestring Creative Group has provided marketing, branding and PR services to dozens of nonprofit organizations all around the country.
While in charge of agency management, Hannah has a hands-on role with Shoestring clients and projects. She serves as chief consultant, creative director and as head public relations guru. In addition to her role providing nonprofit communications content to the Philanthropy Journal, Hannah is currently working on the book "101 Ways to Market your Nonprofit Organization for Free" and travels frequently to attend the many nonprofit events Shoestring Creative Group supports throughout the year.
Hannah grew up in Lawrence, Kansas, but lives in the historic village center of Gardiner, Maine, with her husband and two young sons. She is dedicated to her adopted state and her new hometown – supporting the arts, downtown revitalization initiatives and statewide economic initiatives. She also enjoys the view.
